Affiliate marketers are always looking to find a profitable niche market to maximise their income. For some reason though, many seem to think that there's a secret formula, or some magical tactic that will explode their sales. In actual fact, the best tactics are ones that have been tried and tested over time and continue to be as relevant today as they have been in years gone by. If you're serious about surviving in the affiliate marketing world, you need to adopt these 3 hot tactics;
1; Use dedicated web sites for each productEach and every separate product needs to have it's own dedicated website. Don't try to skimp on hosting costs by lumping all your affiliate products and campaigns into the one site. Each site needs to focus entirely on the product you're promoting, with no distractions such as links to other products or JV partner sites.
The site should include product reviews so visitors can gain an immediate idea of what your product does and how it is going to help them. Testimonials from satisfied customers that have purchased from your site previously give new visitors confidence in your integrity as an affiliate and also speak for the quality of the product you're promoting.
Writing articles detailing the uses of the type of product you're selling will increase the number of site visitors and will get them thinking how much they need what you've got for them. These information packed articles can be posted on all the popular article marketing sites such as eZine Articles, with links back to your review site (NOT to your sales page).
Note; The terms of use of most article marketing sites will prevent you from linking directly back to a sales page. The site you link back to must, in itself, provide further useful information for the article reader / site visitor. Linking directly back to a sales page will, more often than not, see your article banned from publication.
2; Offer your visitors free reports
As an affiliate marketer, your main aim is to sell products and generate an income. Don't forget that whilst making money online is great, you need to get yourself known as a person who offers not only great products, but useful information as well.
Important; Don't offer your visitors rubbish! We've all visited sites and been offered an eBook that turned out to be a waste of time once you read it. Make a commitment to offer your best information for free. This might sound strange, but it gets your prospects thinking "if the free stuff is this good, imagine how great the stuff is they're selling!"
I can guarantee you that a prospect who has received an information packed free report from you will return again and again to see what else you have on offer.
Statistically, only 1% of your site visitors will purchase from you. That means there are likely to be 99 out of 100 visitors that will exit your page, possibly lost forever as a customer, unless you can give them a reason to stay with you as a subscriber to receive information on future product updates and new releases.
Position your free report offer in a prime position on your homepage, at the very top on the side so that it can't be missed. Make sure you have an auto responder set up with a relevant follow up message sequence to encourage those who download your free report to return to the site at a later date. Statistics show that sales are usually not made until at least the 7th contact with your prospects, so make sure you have a good sequence of messages ready to go out to all leads.
3; Don't just think 'traffic generation' , think "targeted traffic"
There is no point whatsoever in generating endless supplies of traffic to your site if the visitors aren't interested in your product. Visit article publication sites and see what kind of articles are being written about the type of products you are promoting. Start writing your own articles. As a reader, you'll quickly learn what a good article looks like and you'll know what to put in your own articles so that visitors will come to you already wanting to buy.
Ideally, you should try to write an article each day, but as a minimum try and write at least 2 articles a week, with between 300 - 600 words of quality content. Maintaining this output you should be able to create around 100 targeted visitors per day to your site. Using the statistics mentioned earlier, this could see you generate 1 sale per day. That might not sound like much, but 30 sales a month of a $20 eBook is a solid $600 monthly income. From one site!
If you think about it, these tactics are not rocket science and really aren't that hard to do. With planning and commitment, there's no reason why you shouldn't be able to implement this plan across a range of campaigns and sites, increasing your affiliate marketing sales and generating a steady online income.
Here's to exploding those affiliate sales!
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Thursday, August 20, 2009
Tricks To Increase Your Affiliate Sales
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